Arcade Building Los Angeles

The Arcade Building has straddled Broadway and Spring Streets since 1924.

arcade building on postcard

On January 10, 1923, The Los Angeles Times unveiled the Arcade Building’s design. In an article in the paper’s second section titled Arcade Design Received, the Times stated the winning design had been forwarded to A.C. Blumenthal & Company of San Francisco. Mr.Blumenthal had recently purchased the parcel of land bordered by 5th and 6th streets and Broadway and Spring for the Arcade’s location.

The new arcade would consist of twin towers — twelve stories high; one on Broadway and the other fronting Spring Street. Between the towers would be a three story arcade covered in glass. The first three floors of the office buildings and arcade would be devoted to stores and shops. High speed elevators would also be installed for the convenience of patrons. While the two office towers would be identical in style, the Spring Street skyscraper would be devoted to “investment and financial banking” while the Broadway side would be for general commercial offices.

Tiled showcases were to grace the center of the Arcade for use by merchants on the second and third floors. Thirty-five shops were planned for the street level and 400 offices were planned for the two office towers. It was to be, according to Mr. Blumenthal, “the largest building erected by private enterprise in the city of Los Angeles.” Throughout the building wrought iron and decorative tiles would be used along with other elaborate ornamentation. Two-thirds of the basement would be occupied by the Leighton Cafeteria. “Making it the largest cafeteria in the world.” The cafeteria would have a seating capacity of 1,500.

Work was to begin April 1st with day and night shifts employed to execute the work as quickly as possible. Completion of the project was set for January 1, 1924.

Many articles were written over the intervening months detailing the buildings progress and how office space and shop space were quickly being snatched up. There was a “hurry before it’s too late” aspect to some of the articles.

As the opening of the building neared newspaper coverage of the building increased. Olive Gray wrote an article titled, City Welcomes Arcade as Dream Comes True that summed up many aspects of the Arcade. Gray pointed out an element that completely escaped me when she wrote that there was a practical reason for a merchants’ attraction to the Arcade: the rent. Gray states that many large downtown retailers had made it difficult for smaller shops to be noticed but the Arcade Building placed a large number of small shops together, under one roof, and the financial cost to the shop owner was relatively modest for increased visibility.

Three of the original tenants were:

  • Crane’s Barber Shop: they offered the standard barber shop services along with a manicure service and what they touted as a time saving service for clients — phone appointments.
  • Desmond’s Men’s Shop: When the new Desmond’s store was completed the Arcade shop would remain open for those closer to the Arcade location.
  • See’s Candy, which specialized in homemade candy, would open their sixth store in the Arcade.

There were numerous articles in the Los Angeles Times about the building from various angles all dated February 15, 1924. In one titled Problem Well Solved, the Arcade Building was assessed — logistically. The author of the article (who was unnamed) saw the thoroughfare as a street beneath two skyscrapers and as a “more attractive means of communication” between Broadway and Spring streets than the crowded sidewalks of 5th and 6th streets.

An article on February 10th called To Be Opened on the Fourteenth noted that the sixty-one tenants occupying the Arcade’s first three floors were picked for their variety of services and goods; duplication of services and goods was avoided. Other facts noted:

  • It was designed to resemble the Burlington Arcade in London.
  • The Arcade’s walkway is 326 feet from one side to the other.
  • The width of the walkway is 28 feet. (A later February 15th article stated it was 45 feet wide.)
  • Each entrance is 22 feet high.
  • The total floor space for the building is 260,000 square feet.
  • There were 350 offices upon completion.
  • It had 1,200 windows and 1,100 doors.
  • There are 2 floors below the street and twelve stories above.

This “Opened on the Fourteenth” article delved into the history of the land and stated that the property was purchased for $12,500 in 1883 by the Board of Education. At the time, this purchase was considered foolish “price-wise” but the Board held onto the land until 1919 and then sold it, at auction, to Adolph Ramish for $1,550,000. On January 3, 1923, Ramish signed the property over to the Arcade Realty Company for $1,910,000.

On February 14, 1924, the night before the building was opened to the public a celebration was held to commemorate the building’s completion and the festivities were organized by theater impresario Sid Grauman. The master of ceremonies for the night’s event was Will Rogers who was selected “because of his famed wit.” Speeches by various dignitaries, including Mayor Cryer, were followed by musical numbers and “several acts from the prologue of the Ten Commandments” direct from the Egyptian Theater. The evening was topped off by three dance orchestras that included Max Fisher’s orchestra, Abe Lyman’s orchestra and Leighton’s double orchestra. Dancing commenced at 10:30 pm and ended at 1 am.

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The building is still there. A great deal of renovation is taking place on the ground floor.

The Broadway entrance.

The Broadway entrance.

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On the Broadway side looking straight up. That lattice work is all terra cotta.

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Dragons above the entrance.

Dragons above the entrance.

Another straight up shot.

Another straight up shot.

Some entrance detail.

Some entrance detail.

On the building next door is this advertisement.

On the roof of a building a couple of doors away (the old Cameo Theater built in 1915) is this advertisement.

There is a scale at each entrance.

There is a scale at each entrance. I weighed myself and all I can say is I want my quarter back.

When I first came to California, 28 years ago, and walked through this arcade it was filled with Latino people selling swap meet goods: cheap tube socks, clothes, radios, watches, boom boxes, toys, etc. It has been completely transformed.

Upscale restaurants are selling crepes in the arcade now.

Upscale restaurants are selling crepes in the arcade now.

Here's a nice view of the skylight.

A juice bar under the skylight. If there had been a der Wienerschnitzel I would have sat down and had a chili cheese dog with onions. Maybe, two and a large order of fries.

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The Spring Street entrance is identical to the Broadway Street entrance.

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In 2016 rents started at $1,400.00

There was an article in Architect and Engineer that had images of some of the other entrants in the competition.

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The winning entry.

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Winning entry interior.

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I like the gothic interior above.

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That clock in the center of the arcade is a nice touch in this entry.

arcade building on postcard 2

Kenneth MacDonald, Jr. also designed this train station in Glendale, California.

Kenneth MacDonald, Jr. also designed this train station in Glendale, California.

This is an advertisement for a building that never got built. The front and back covers.

This is a pamphlet for a building that was never built; the front and back covers. It’s a MacDonald designed building.

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MacDonald's name is on the right side under the architectural rendering of the garage location.

MacDonald’s name is on the right side under the architectural rendering of the garage location.

This blurb is from American Architect.

This blurb is from American Architect.

This announcement is from Southwest Builder and Contractor. The structure was never built.

This announcement is from Southwest Builder and Contractor. The structure was never built.

leithton co-operative cafeteria

Leighton’s Cafeteria eventually took up the entire basement of the Arcade Building.


Arcade design received. (1923, January 10). Los Angeles Times, p. II1.

Class A hotel. (1924, May 2). Southwest Builder and Contractor, 63(18), 56.

Competition for an office building and arcade. (1923, February). Architect and Engineer, 72(2), 60-70.

Facts, figures given. (1924, February 15). Los Angeles Times, p. 9.

Giant new Arcade to be opened. (1924, February 14). Los Angeles Times, p. A2.

Gray, O. (1924, February 15). City welcomes Arcade as a dream come true. Los Angeles Times, p. 9.

Personals. (1923, October 24). American Archtect – The Architectural Review, 124(2431), 18.

Problem well solved. (1924, February 15). Los Angeles Times, p. 13.

To be opened on the fourteenth. (1924, February 10). Los Angeles Times, p. D7.

Million Dollar Theater

I hadn’t been to the Million Dollar Theater for a long time. I saw Nightmare on Elm Street Part IV in this theater years ago. I remember I wasn’t really interested in seeing the movie but I was interested in seeing the theater so I went.

The Los Angeles Conservancy is responsible for a series called The Last Remaining Seats.

The Los Angeles Conservancy is responsible for a series of events called The Last Remaining Seats. They go to different theaters on Broadway in downtown Los Angeles and show classic films. Once again I wanted to see the theater but the movie this time was better. It was Alfred Hitchcock’s PSYCHO from 1960.

Here's a view from Hill Street looking back toward Broadway.

Here’s a view from Hill Street looking at the back of the building. I like that arcade! A.C. Martin was the architect.

I would like to get into one of the apartments on the top floor. They must have great views. William Mullholland evidently had an office here.

There were offices above the theater originally. Now, they’re apartments. They must have great views. William Mulholland evidently had an office in this building. Mulholland was essential in bringing water to Southern California.

This is a side entrance. It's amazing.

This is a side entrance for tenants. It’s amazing.

A close up on some of the detail.

Standing on the sidewalk and looking up.

A bison head.

A bison head.

A longhead steer skull.

A longhead steer skull.

Directly above the side entrance.

An eagle directly above the side entrance.

The front entrance.

The front entrance to the Million Dollar Theater. The building is located at 307 S. Broadway.

This is from Architectural Digest 1922 (there is no month indicated). 2 Interesting things: the building is called the Edison Building and the theater is just called Grauman's. Click on the exterior picture to see what I mean.

This is from Architectural Digest 1922 (there is no month indicated). 2 Interesting things: the building is called the Edison Building and the theater is just called Grauman’s. Click on the exterior picture to see it.

The theater's grand opening was February 1, 1918. The first film shown was The Silent Man starring William S. Hart.

The theater’s grand opening was February 1, 1918. The first film shown was The Silent Man starring William S. Hart. This is an old press photograph.

Corner decoration on the 2nd story.

Corner decoration on the 2nd story.

These statues run across the front of the building above the marquee.

These statues run across the front of the building above the marquee.

She's playing a harp, I think.

She’s playing a harp, I think.

This is from the sidewalk.

This is from the sidewalk.

view from across the street. I don't know what it is but I like it even though I find it kind of scary.

View from across the street. I don’t know what it is but I like it even though I find it kind of scary. I did a little research. It might be THOTH. The Egyptian God of Knowledge.

He's supposed to be comedy and tragedy but he looks pretty scary no matter which mask he's wearing.

He’s supposed to be comedy and tragedy but he looks pretty sinister no matter which mask he’s wearing.

This jester is on the 3rd Street side of the building.

This jester is on the 3rd Street side of the building. (Where the tenant entrance is.)

She's also on the 3rd Street side of the building. She reminds me of my niece.

She’s also on the 3rd Street side of the building. She reminds me of my niece.

It's a rather large building. I couldn't get the entire building with my Kodak Easyshare camera.

It’s a rather large building. I couldn’t get the entire building with my Kodak Easyshare camera.

This is the medallion at the very top in the center.

This is the medallion at the very top in the center.

The Botanica on the north side. This is where the Old Drug used to be.

The Botanica on the north side. This is where the Owl Drug Store is in the Architectural Digest exterior photo. Notice on the window the red words Tempio Santa Muerte. Here is a Wikipedia link to Santa Muerte.

http://en.wikipedia.org/wiki/Santa_Muerte

This is from a book called, Hollywood's Master Showman The Legendary Sid Grauman by Charles Beardsley. It's a wonderful book and has tons of information on the Million Dollar, Metropolitan, Egyptian and Chinese Theaters. Beardsley did a lot of research. The book is from 1983.

That’s Sid. This photograph is from a book called Hollywood’s Master Showman: The Legendary Sid Grauman by Charles Beardsley. It’s a wonderful book and has tons of information on Grauman’s Million Dollar, Metropolitan, Egyptian and Chinese Theaters. Beardsley did a lot of research for this book and he did a great job.

This is the brochure they handed out at the event.

This is the four page program they handed out at the event.

This is from the brochure. It is a good sumation of the Million Dollar.

This is from the program. There’s a brief history of the Million Dollar on this page and a photo of the stage taken with the house lights on. The photos are by Annie Laskey and Stephen Russo. Russo also has a book called The Last Remaining Seats: Movie Palaces of Tinseltown.

This is at the top of the proscenium. It's called Tragedy Triumphant.

This is at the top of the proscenium. It’s called Tragedy Triumphant. It was designed and modeled by Wm. L. Woollett.

This very small lobby is underwhelming to me.

This very small lobby is underwhelming to me. I had to remind myself that this theater was built before the huge movie palaces of the 1920s. Eventually, I concluded I was wrong. I was looking at a journal called Marquee from 2002 and it had an article on the Million Dollar Theater. That article had old photographs of a large mural that once graced the lobby. That mural is no longer present. They must have remodeled the lobby sometime in the 1940s or 1950s and lowered the ceiling.

The theater, which holds 2,400 people, was sold out. The even took place on a hot day in June. The theater is not air-conditioned. As a result, they opened all the fire doors to let some air in. When I was up in the balcony I stepped out onto the fire escape and took this picture.

The theater, which holds 2,400 people, was sold out for this event and took place on a hot day in June. The theater is not air-conditioned. As a result, they opened all the fire doors to let some air in. When I was walking around the balcony area I stepped out onto the fire escape and took this picture.

This is the standard photo that is used when an article is written about the Million Dollar Theater. Notice the grill work behind the original marquee.

This is the standard photo that’s used when an article is written about the Million Dollar Theater. Notice the grill work behind the original marquee. That’s no longer there. It’s been cemented over. (Image courtesy Beardsley’s book.)

Here's the ticket booth. It looks like it's from the 40s. Very streamlined.

Here’s the ticket booth. It looks like it’s from the 1940s. Very streamlined.

This is a Million Dollar Theater program from 1920 for another William S. Hart movie called The Toll Gate. I think it's very cool. I had never seen one before I bought it. That's the building floating within the proscenium.

This is a Million Dollar Theater program from 1920 for another William S. Hart movie called The Toll Gate. I think it’s very cool. I had never seen one before I bought it. That’s the building floating within the proscenium.

The Million Dollar on a postcard.

The Million Dollar on a postcard.

In October of 2015 I was going through some journals and found these images of the Million Dollar.

In October of 2015 I was going through some journals and found these images of the Million Dollar.

It's an advertisement but a great image of the Million Dollar. I think it's still under construction.

It’s an advertisement but a great image of the Million Dollar. On the right side of the picture in the back is a “neon?” sign with Grauman’s name on top of a genie lamp.

What I would like to find is images of the lobby's interior.

What I would like to find is images of the lobby’s interior.

MILLION DOLLAR THEATER FOUR

My book The Odd Fellows was released on December 16, 2013.

My book The Odd Fellows was released on December 16, 2013.

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  • Grauman’s theater Los Angeles. (1918, August). The Architect, 16(2), 18-20.